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The Sweet Rise of AZ Chimney Cakes, Part 2 — Baking Legacy with Mom & Daughter

Jennifer Conrad is the Founder, CEO, and Editor-in-Chief of Arizona Ascent, a media platform more than a magazine—uniting business, real estate, and community across Arizona. She builds brands and content that people remember, turning storytelling into strategy—and strategy into measurable impact.

Under her leadership, Arizona Ascent spotlights the leaders shaping Arizona’s future, positioning their work within the state’s broader momentum. Its stories don’t just inform—they elevate credibility, expand visibility, and connect leaders to the ecosystem that makes growth possible.

In Part 2 of The Sweet Rise of AZ Chimney Cakes, we step behind the oven with Janet, the head baker, and her daughter Wesley, the social media voice of the brand.

From rediscovering her love of baking after a 20-year pause to perfecting her now-famous s’mores cookies, Janet shares how passion and persistence shaped the heart of AZ Chimney Cakes.

Meanwhile, Wesley explains what it’s like to move states, go “all in” on the family business, and use Instagram, TikTok, and Facebook to bring new customers through the door.

You’ll hear how creativity fuels their menu (yes, even a barbecue chip cone with coleslaw and chicken), how customer favorites are born, and why family pride makes every bite feel special.

👉 Press play to hear how a mom’s recipes and a daughter’s digital voice are baking AZ Chimney Cakes into a lasting family legacy.

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Jennifer Conrad is the Founder, CEO, and Editor-in-Chief of Arizona Ascent, a media platform more than a magazine—uniting business, real estate, and community across Arizona. She builds brands and content that people remember, turning storytelling into strategy—and strategy into measurable impact. Under her leadership, Arizona Ascent spotlights the leaders shaping Arizona’s future, positioning their work within the state’s broader momentum. Its stories don’t just inform—they elevate credibility, expand visibility, and connect leaders to the ecosystem that makes growth possible.

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25 comments

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More than a magazine — a platform uniting business, real estate, healthcare, and community. We spotlight the leaders shaping Arizona’s future and position their work inside the state’s broader momentum. Our stories don’t just inform. They elevate credibility, expand visibility, and connect you to the ecosystem that makes growth possible. If you’re building Arizona’s future, this is where your story belongs — seen, recognized, and amplified.