Jennifer Conrad is the Founder, CEO, and Editor-in-Chief of Arizona Ascent, a media platform more than a magazine—uniting business, real estate, and community across Arizona. She builds brands and content that people remember, turning storytelling into strategy—and strategy into measurable impact.
Under her leadership, Arizona Ascent spotlights the leaders shaping Arizona’s future, positioning their work within the state’s broader momentum. Its stories don’t just inform—they elevate credibility, expand visibility, and connect leaders to the ecosystem that makes growth possible.
What do you get when four sisters and their mom take a leap of faith, mix in European tradition, and add a dash of creativity? You get AZ Chimney Cakes — one of Mesa’s sweetest success stories.
In this episode of Inside the Ascent, Managing Editor Jennifer Conrad sits down with the family behind AZ Chimney Cakes to share:
- 🍩 The leap from corporate careers to small business ownership.
- 🍪 How Mom rediscovered her love for baking after 20 years.
- 🎉 The flavor experiments that turned heads (including a BBQ chip cone).
- 🌟 Why Mesa’s support has been the “secret ingredient” in their growth.
- 🚀 Where they’re headed next: food trucks, catering, and expansion.
if you love family stories, bold entrepreneurship, and desserts that double as Instagram moments, this conversation will inspire you — and make you hungry.
👉 Listen now to discover how AZ Chimney Cakes is rising Inside the Ascent
