Archives

Categories

The Curve Unbound: Arizona’s Road to a New Dawn

Jennifer Conrad is the Founder, CEO, and Editor-in-Chief of Arizona Ascent, a media platform more than a magazine—uniting business, real estate, and community across Arizona. She builds brands and content that people remember, turning storytelling into strategy—and strategy into measurable impact.

Under her leadership, Arizona Ascent spotlights the leaders shaping Arizona’s future, positioning their work within the state’s broader momentum. Its stories don’t just inform—they elevate credibility, expand visibility, and connect leaders to the ecosystem that makes growth possible.

By Jennifer N. Conrad, Managing Editor |

The Broadway Curve, one of Arizona’s most heavily traveled freeway corridors, has entered a new phase. What was once a high-congestion zone on Interstate 10 between Phoenix and Tempe is now a more streamlined, efficient system thanks to strategic infrastructure enhancements completed by the Arizona Department of Transportation (ADOT).

On February 12, 2025, new general-purpose lanes opened from I-17 near Sky Harbor Airport to Baseline Road eastbound, and from US 60 to 32nd Street westbound. These additions significantly reduced bottlenecks and improved flow across the corridor. Then, on April 10, high-occupancy vehicle (HOV) lanes opened between I-17 and US 60, offering carpoolers and transit users greater efficiency. Additionally, a new flyover bridge now directs westbound I-10 traffic to northbound SR 143, and southbound SR 143 to eastbound I-10—minimizing lane-changing conflicts and improving ramp access.

“A very complicated project that was well managed and now making a huge improvement in traffic flow,” said Jack Sellers, Past Chair of the Maricopa County Board of Supervisors and former State Transportation Board Chair.

These enhancements were part of a comprehensive, multi-year construction effort launched in fall 2021. Despite temporary delays from spring 2023 flooding, crews maintained progress and met key milestones. The project includes six general-purpose lanes in each direction, continuous HOV lanes, new collector-distributor roads to ease merging, and improved ramp connections.

The upgrades are expected to save commuters a combined 2.5 million hours annually, translating into an economic impact of approximately $130 million per year.

The transformation is designed to meet long-term demand. Daily traffic along this corridor is projected to grow from 300,000 to 375,000 vehicles by 2040—a 25% increase. The upgrades are expected to save commuters a combined 2.5 million hours annually, translating into an economic impact of approximately $130 million per year. Added features include digital signage for real-time traffic updates, an expanded pedestrian bridge, and bicycle access to support multimodal transportation goals.

Ongoing work continues in the final phases of the project. From April 11 to April 14, southbound SR 143 will close for overhead sign installation. The eastbound I-10 on-ramp at 24th Street is also scheduled to close temporarily for paving. Final components are expected to be completed by late spring 2025. ADOT continues to provide real-time updates through TheCurve app and the project website to minimize commuter disruption.

The Broadway Curve project represents the largest urban freeway reconstruction effort in Arizona history. In partnership with local governments, transportation agencies, and private contractors, ADOT has executed a modern solution for a vital corridor in Maricopa County. The completed infrastructure will not only improve current mobility but will support the region’s continued growth and economic development.

Total
0
Shares
Share 0
Share 0

Jennifer Conrad is the Founder, CEO, and Editor-in-Chief of Arizona Ascent, a media platform more than a magazine—uniting business, real estate, and community across Arizona. She builds brands and content that people remember, turning storytelling into strategy—and strategy into measurable impact. Under her leadership, Arizona Ascent spotlights the leaders shaping Arizona’s future, positioning their work within the state’s broader momentum. Its stories don’t just inform—they elevate credibility, expand visibility, and connect leaders to the ecosystem that makes growth possible.

Next Article

More Than a Sale: How Karen DeGeorge Became One of Arizona’s Top Listing Agents

View Post
You May Also Like
29 comments

  3. First off I want to say wonderful blog! I had a quick question which I’d like to ask if you don’t mind.
    I was interested to know how you center yourself and clear your head prior to writing.
    I have had trouble clearing my thoughts in getting my ideas out there.
    I truly do enjoy writing but it just seems like the first 10 to 15 minutes
    are usually wasted just trying to figure out how to begin. Any
    suggestions or hints? Many thanks!

  5. Please let me know if you’re looking for a writer for your site.
    You have some really great posts and I think I would be a good asset.
    If you ever want to take some of the load off, I’d love to write some material for your blog in exchange for a link back to
    mine. Please shoot me an e-mail if interested. Kudos!

  6. I’m pretty pleased to discover this website. I wanted to thank you
    for your time for this wonderful read!! I definitely enjoyed every bit of it and i also have you bookmarked to see new
    stuff in your web site.

  7. I think this is among the most vital information for me.
    And i’m glad reading your article. But wanna remark on few general things,
    The site style is great, the articles is really great : D.
    Good job, cheers

  12. Wonderful article! That is the kind of info
    that are meant to be shared across the web. Disgrace on Google for
    now not positioning this publish higher! Come on over and consult with my web site .
    Thank you =)

  17. Howdy! I know this is somewhat off topic but I was wondering which blog platform are you using for this
    website? I’m getting tired of WordPress because I’ve had issues with hackers and I’m looking at
    options for another platform. I would be fantastic if you could point me in the direction of a
    good platform.

  20. Sweett blog! I ound iit whipe browsing onn Yaboo
    News. Do youu hqve any ttips onn howw to gett listed inn Yhoo News?
    I’ve bewn trying for a whle butt I nver seem too gett there!
    Manny thaanks ofvd9wuaptywua9uy588

  24. hi!,I like your writing so so much! proportion we communicate extra about your
    article on AOL? I need an expert in this
    space to solve my problem. May be that’s you! Having a look ahead to see
    you.

  25. Just want to say your article is as surprising. The clearness in your post is simply cool
    and i could assume you’re an expert on this subject. Well with your permission let
    me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please keep up the rewarding work.

  26. If you are going for best contents like me, simply visit this
    web site everyday for the reason that it provides quality contents, thanks

  27. I just could not leave your web site prior to suggesting that I extremely enjoyed the standard info a person provide to your visitors?

    Is going to be back often in order to check out new posts

  28. My family every time say that I am killing my time here at
    web, however I know I am getting familiarity all the
    time by reading such pleasant content.

  29. Unquestionably believe that which you stated. Your
    favourite justification seemed to be at the web the simplest factor to be
    aware of. I say to you, I definitely get irked while
    other people think about worries that they just don’t understand about.
    You controlled to hit the nail upon the top and also outlined out the whole thing with no need
    side effect , other people can take a signal. Will probably be back to get
    more. Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Arizona Ascent

More than a magazine — a platform uniting business, real estate, healthcare, and community. We spotlight the leaders shaping Arizona’s future and position their work inside the state’s broader momentum. Our stories don’t just inform. They elevate credibility, expand visibility, and connect you to the ecosystem that makes growth possible. If you’re building Arizona’s future, this is where your story belongs — seen, recognized, and amplified.