Jennifer Conrad is the Founder, CEO, and Editor-in-Chief of Arizona Ascent, a media platform more than a magazine—uniting business, real estate, and community across Arizona. She builds brands and content that people remember, turning storytelling into strategy—and strategy into measurable impact.
Under her leadership, Arizona Ascent spotlights the leaders shaping Arizona’s future, positioning their work within the state’s broader momentum. Its stories don’t just inform—they elevate credibility, expand visibility, and connect leaders to the ecosystem that makes growth possible.
In this episode of Inside The Ascent, we sit with Alex McEntire, founder and “Chief Donut Officer” of Scottsdale’s Chin Up Donuts. Alex shares her journey from perfecting brioche donuts in her Seattle apartment to building a thriving business with two locations in the Valley.
Discover how Alex’s creativity led to unique flavors like “Everything Bagel” and “Brisket Brown Butter” and how she overcame challenges like balancing a corporate job and launching during a pandemic—her mission to spread joy through donuts.
