Jennifer Conrad is the Founder, CEO, and Editor-in-Chief of Arizona Ascent, a media platform more than a magazine—uniting business, real estate, and community across Arizona. She builds brands and content that people remember, turning storytelling into strategy—and strategy into measurable impact.
Under her leadership, Arizona Ascent spotlights the leaders shaping Arizona’s future, positioning their work within the state’s broader momentum. Its stories don’t just inform—they elevate credibility, expand visibility, and connect leaders to the ecosystem that makes growth possible.
In this episode of Inside the Ascent, we sit down with Chandler-based portrait photographer Eric O. Ledermann, whose powerful new project Simply Me is changing the way we see childhood.
Eric shares the deeply personal story behind his mission,to help kids feel seen, valued, and celebrated through raw, unfiltered portraiture. Growing up in a home without family photos, Eric remembers what it felt like to visit friends’ houses and see their memories framed on the walls. Now, he’s building that same sense of identity and belonging for others—one portrait at a time.
We explore what makes Simply Me so unique: no props, no perfect poses—just kids being fully, unapologetically themselves. Eric opens up about his philosophy on legacy, the emotional power of printed portraits, and why he believes authenticity matters more than ever in a world of digital perfection.
Whether you’re a parent, creative, or someone curious about the quiet magic of human connection, this conversation will leave you inspired.
To learn more or book a Simply Me session visit https://www.ericoledermann.com/simplyme or contact Eric directly at 480-257-6757.
