Jennifer Conrad is the Founder, CEO, and Editor-in-Chief of Arizona Ascent, a media platform more than a magazine—uniting business, real estate, and community across Arizona. She builds brands and content that people remember, turning storytelling into strategy—and strategy into measurable impact.
Under her leadership, Arizona Ascent spotlights the leaders shaping Arizona’s future, positioning their work within the state’s broader momentum. Its stories don’t just inform—they elevate credibility, expand visibility, and connect leaders to the ecosystem that makes growth possible.
What if one moment could completely change the future of healthcare?
In Part 1 of this 3-part series on Inside the Ascent, Jennifer Conrad sits down with Kira Burns, Founder & CEO of Gravitrex, to uncover the deeply personal story behind a breakthrough in rehabilitation technology.
What started as a family-driven effort to help a loved one walk again quickly revealed a much bigger problem: the current physical therapy system isn’t built for accessibility, affordability, or real-life recovery. In this episode, we go back to the beginning—where it all started.
You’ll hear:
- The life-changing moment that sparked the idea behind Gravitrex
- Why today’s rehab equipment falls short for patients
- The hidden barriers people face when trying to recover mobility
- How personal experience can lead to powerful innovation
This is more than a startup story—it’s the foundation of a mission to rethink how recovery works. 🎧 This is Part 1 of a 3-part series.
