By Ava Marie LaMonica, Senior Editor
The East Valley, a vibrant region in the southeastern Phoenix metropolitan area, is undergoing a tourism revolution. Comprising Chandler, Gilbert, Mesa, and Tempe, this area is already known for its picturesque desert landscapes, cultural richness, and booming economy. But with an exciting lineup of new attractions set to debut in 2025, these cities are transforming into must-visit destinations for both locals and tourists.
By blending adventure, culture, and recreation, the East Valley is proving that innovation is the key to attracting visitors and businesses alike. Whether it’s riding artificial waves in the desert, indulging in global flavors, or engaging in a fast-paced pickleball match, these cities are making sure that there’s something for everyone.
Chandler: A Culinary and Cultural Experience at Seafood City Supermarket
Set to open in 2025 at Chandler Fashion Center, Seafood City Supermarket is more than just a grocery store—it’s a vibrant cultural destination. This Filipino-American market will bring fresh seafood, Asian specialty products, and a lively atmosphere to the city, reflecting Chandler’s growing diversity.
Why is this exciting? Imagine a marketplace where the aroma of grilled seafood and exotic spices fills the air. Food lovers will have access to an array of imported delicacies, while visitors seeking an authentic international shopping experience will find themselves immersed in a world of flavors. By combining tourism and retail, Chandler is embracing its multicultural community and turning grocery shopping into an adventure.
Gilbert: Surfing in the Desert at Cactus Surf Park
Gilbert is making waves—literally—with Cactus Surf Park, a 25-acre aquatic attraction opening in September 2025. This innovative water park will feature a state-of-the-art surfing facility, an inflatable water park, paddleboarding, kayaking, sandy beaches, and private cabanas.
Bringing an ocean-like experience to the desert, Gilbert is redefining family recreation. Whether guests want to test their surfing skills, relax on the beach, or engage in water activities, Cactus Surf Park offers a refreshing escape from Arizona’s heat. The park’s advanced wave technology ensures that both beginners and seasoned surfers can ride the waves, making it a must-visit destination for thrill-seekers and families alike.
Mesa: The Ultimate Surfing Hub at Cannon Beach
Opening in February 2025, Cannon Beach in Mesa is set to be a game-changer in adventure tourism. At the heart of this 37-acre lifestyle destination is Revel Surf, a two-acre wave lagoon that creates perfect artificial waves for surfers of all levels. Additional attractions include a 16-foot diving pool, a beach park, a skate park, cabanas, and an on-site restaurant.
Beyond recreation, Cannon Beach is also an eco-conscious development, using recirculated water to maintain the lagoon. With future plans for offices, hotels, and retail spaces, this project will not only boost tourism but also create a thriving community hub.
Tempe: A Social Playground at Electric Pickle
Tempe is bringing a new level of entertainment with Electric Pickle, a dynamic venue opening in January 2025. This two-story complex will feature pickleball courts, a restaurant, bocce ball, ping pong, and a lively social atmosphere.
Pickleball, one of the fastest-growing sports in the U.S., makes this venue a perfect gathering spot for families, friends, and sports enthusiasts. The combination of recreation and dining will make Electric Pickle a go-to destination for those looking to stay active while enjoying great food and entertainment.
A Thriving Future for the East Valley
With these groundbreaking attractions launching in 2025, the East Valley is stepping into the national spotlight as a hub for entertainment, culture, and innovation. These cities are proving that even in the heart of the desert, you can surf, shop, play, and explore in ways never imagined. As new visitors discover the energy and excitement of the East Valley, this region is solidifying itself as a top-tier destination for years to come.
