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May 2025

Letter From The Editor

This spring, Greater Phoenix’s housing market is showing signs of cooling, giving buyers more leverage across many areas. While average home prices have slipped by about 1% year-over-year, trends vary dramatically by location. In luxury enclaves like Scottsdale’s 85255, a handful of ultra-high-end sales have skewed averages upward, making the median price per square foot a much more reliable indicator of true market movement. With increased inventory and softening demand, buyers — particularly in higher-end neighborhoods — now enjoy more choices and stronger negotiating power.

Meanwhile, Peoria, Arizona, has transformed from a quiet suburb into a dynamic city on the rise. Anchored by a thriving economy, affordable housing, and a high quality of life, Peoria’s growth shows no signs of slowing. Major investments like Amkor Technology’s $2 billion expansion and a booming job market continue to attract new residents. With excellent schools, low crime rates, and major infrastructure improvements underway, Peoria is becoming one of the region’s most promising cities.

In Scottsdale, a different kind of growth story is unfolding — and stirring passionate debate. Near Hayden Road and Loop 101, the future of the city is taking shape with the approval of Axon Enterprise Inc.’s $1 billion mixed-use development. On April 18, 2025, Governor Katie Hobbs signed Senate Bill 1543 into law, effectively overriding a local referendum that sought to block the project. Though construction has yet to begin, the bill’s passage marks a pivotal moment for Scottsdale, setting the stage for both opportunity and controversy in the years ahead.

-Jaki Underwood, Editor-in-Chief

Read The Digital Edition

Inside The Rest of This Issue

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  • Communities

Peoria, Arizona: The City of Opportunity and Lifestyle

  • jennifer
  • April 27, 2025
Peoria, Arizona, was once a quiet suburban retreat, but today, it’s a city on the rise. With its population growing by 5.2% since 2020, Peoria has transformed into one of the Valley’s most…
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  • Communities

The Phoenix Film Festival Celebrates 25 Years of Independent Filmmaking 

  • jennifer
  • April 26, 2025
When most people think of the film industry, Hollywood is the first place that comes to mind. However, our state of Arizona is shifting that view. From March 27th to April 6th, I had the…
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  • Business Spotlight

From Heartbreak to Hope: How Brenda Muriera and TrialNAV Are Revolutionizing Cancer Care in Arizona 

  • jennifer
  • April 26, 2025
In Chandler, Arizona, under the bright desert sky, a quiet revolution is taking place—one rooted in loss, driven by empathy, and powered by innovation. Brenda Muriera, RN, BSN, CCRP, isn’t…
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  • Real Estate

Greater Phoenix Real Estate: What the Market’s Shifting Trends Really Mean

  • jennifer
  • April 26, 2025
Spring 2025 has arrived in Greater Phoenix, and the housing market is showing signs of cooling off. For the first time in a while, buyers are starting to gain the upper hand—but not…
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  • Communities

Scottsdale’s Big Bet: Axon’s $1 Billion Project Sparks Hope and Controversy

  • jennifer
  • April 25, 2025
Near Hayden Road and Loop 101, the future of Scottsdale is under construction — at least in theory — and with it, one of the most hotly contested debates the city has faced in years. On April…
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  • Communities
  • Economic Growth

The Curve Unbound: Arizona’s Road to a New Dawn

  • jennifer
  • April 11, 2025
The Broadway Curve, one of Arizona’s most heavily traveled freeway corridors, has entered a new phase. What was once a high-congestion zone on Interstate 10 between Phoenix and Tempe is now a…
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ArizonaAscent
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November 2024 Update: Rising Mortgage Rates and Shifting Demand

If you\\\'ve been keeping an eye on the housing market, you\\\'ve probably noticed some changes.

Mortgage rates are on the rise again, with the 30-year fixed rate jumping to 6.91% this week from last week\\\'s 6.68%.

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Local housing demand, measured by the Cromford® Market Index (CMI), is all over the place across Arizona.

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