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Phoenix Housing Market Panic? Not So Fast. Here’s the Real Story.

  • May 4, 2025
  • jennifer
It’s hard to miss the bold headline that recently ran in Newsweek on May 1st, 2025: "Phoenix Housing Market Faces 'Mass Sell-Off' as Home Values Plunge." If you’re a homeowner, a buyer, or simply someone keeping an eye on the market, you probably felt a jolt reading those words. Mass sell-off? Plunging values? It sounds catastrophic. But here’s the truth: the market isn’t collapsing—it’s correcting. And that distinction matters.
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  • Real Estate

The Phoenix Housing Market in 2025: A New Chapter of Opportunity

  • May 2, 2025
  • jennifer
Data from the Arizona Regional Multiple Listing Service (ARMLS) shows that 5,416 homes sold in April 2025—that is a 4.6% increase from the same time last year.
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  • Real Estate

Greater Phoenix Real Estate: What the Market’s Shifting Trends Really Mean

  • April 26, 2025
  • jennifer
Spring 2025 has arrived in Greater Phoenix, and the housing market is showing signs of cooling off. For the first time in a while, buyers are starting to gain the upper hand—but not everywhere, and not in the same way. Underneath the headlines and average prices lies a much more complex and revealing story, shaped by neighborhood dynamics and the way we interpret the numbers.
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  • Real Estate

More Than a Sale: How Karen DeGeorge Became One of Arizona’s Top Listing Agents

  • April 25, 2025
  • jennifer
Every home tells its own story — and behind each of those stories is Karen DeGeorge, a trusted guide who turns real estate dreams into reality. It’s no surprise, then, that for the first quarter of 2025, Karen has been recognized among the Top 5% of Listing Agents in the Phoenix Metro Area by the ListerPros Elite Agent Program..
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  • Communities
  • Real Estate

Axon’s Scottsdale Showdown: A Fight for Arizona’s Ambition

  • April 3, 2025
  • jennifer
Scottsdale might be about to lose one of its biggest success stories. Axon Enterprise Inc: the $43 billion company behind Tasers and police body cameras is dangling a warning in front of the State of  Arizona. Approve our vision for a world-class headquarters, or we might pack up and leave.
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  • Real Estate

The New Era of Home Buying: Why the Market is Finally Tilting in Your Favor

  • April 2, 2025
  • jennifer
It’s a bright Saturday morning in Phoenix. The open house signs are out, but something feels different. Buyers are strolling through homes without the usual urgency. No panicked bidding wars, no escalating offers written on napkins. Instead, there’s a sense of ease. The Arizona real estate market, once dominated by frantic competition, is shifting. For the first time in years, buyers have the upper hand. If you’ve been waiting for the right moment to buy, that moment may be now. The latest data from the Cromford Report—one of Arizona’s most trusted real estate market analysts—confirms it. The balance of power in housing is changing. And that shift is picking up speed.
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  • Real Estate

Fountain Hills’ Architect of Connection: Jaki Underwood’s Vision

  • March 4, 2025
  • jennifer
When I first sat down with Jaki Underwood in early 2024, I pitched an idea that felt ambitious—maybe even a little crazy. I wanted to launch a magazine that would bridge real estate, business, and community. Without hesitation, Jaki saw the vision and said, “Let’s do it.” That unwavering belief in possibility defines her approach—both in real estate and in life. I have known Jaki and her family for over eight years, and throughout that time, I’ve witnessed her dedication to her community and her ability to bring people together. Now, as Arizona Ascent Magazine celebrates its first anniversary and Jaki marks two years with Russ Lyon Sotheby’s International Realty, it’s the perfect time to reflect on her incredible journey.
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  • Real Estate

Arizona’s Housing Market Has Shifted—What’s Your Next Move?

  • February 18, 2025
  • jennifer
Six months ago, buying a home in Arizona felt like trying to win the lottery. You’d find a house you loved, rush to put in an offer, and—just like that—it was gone. Homes were selling in days, sometimes hours, and buyers were left scrambling. Sellers barely had to lift a finger, with bidding wars driving prices sky-high.
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  • Real Estate

Buyers vs. Sellers: The Arizona Real Estate Trends You Need to Know

  • January 29, 2025
  • jennifer
The Arizona real estate market continues to shift, with some cities holding strong for sellers while others show signs of cooling down. If you’re thinking about buying or selling, understanding these trends can help you make the right move.
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  • Real Estate

Where Is the Real Estate Money Flowing in Maricopa and Pinal Counties?

  • December 29, 2024
  • jennifer
With 2025 just around the corner, it's the perfect time to explore a question that often arises in Arizona's real estate circles: "Where's the money flowing?" Recent data from Cromford Public, an add-on to the widely respected Cromford Report, reveals fascinating insights about the residential real estate dollar volumes across Maricopa and Pinal Counties from November 2023 to November 2024.
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Recent Posts

  • Renter Relief or Budget Blow? The End of Arizona’s Rental Tax
  • Losses Into Leverage: Smart Tax Moves for Arizona Investors
  • Turn Losses Into Leverage: Smart Tax Moves for Arizona Investors
  • Phoenix Housing Market Panic? Not So Fast. Here’s the Real Story.
  • The Phoenix Housing Market in 2025: A New Chapter of Opportunity

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ArizonaAscent
Arizona Ascent
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We all know how crucial small businesses are to #maricopacounty\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s heartbeat.

They drive innovation, boost economic growth, and keep our communities vibrant and engaged.

That\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s why the Arizona Ascent Magazine is excited to announce the launch of the Small Business Impact Awards!

These awards recognize and celebrate the small businesses that make our county such an amazing place to live and work.

Are you curious to learn more about this initiative and how you can get involved?

Check out our latest article in Arizona Ascent Magazine!

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#ArizonaAscent #smallbusiness #entrepreneur #entrepreneurship #SmallBusinessImpactAwards #MaricopaCounty #Community #Innovation #EconomicGrowth 2 0
💡 Transform Your Tax Bill into Community Impact with Arizona’s Charitable Tax Credit 💡

Tax season often means paperwork, deadlines, and stress.

But what if you could turn that obligation into something meaningful for your community—without spending extra money?

#Arizona’s Charitable Tax Credit offers just that opportunity!

With this unique tax credit, Arizona residents can redirect a portion of their state tax bill to support local charities that provide vital services like foster care, shelters, and community health programs.

It’s a win-win: you reduce your tax liability while directly impacting your community.

Want to learn more about how you can make your tax dollars work harder for the community?

Check out our latest article in Arizona Ascent Magazine! 2 0
🌟 Discover Tonopah: Arizona\\\\\\\\\\\\\\\'s Next Big Recreational Hotspot!🌟

Hey, Arizona enthusiasts! Have you heard about Tonopah?

Just 20 miles from the City of Buckeye, this hidden gem is set to become the next big thing in recreational tourism.

Our Senior Editor, Emily Call, has all the details in her latest article for Arizona Ascent Magazine.

Imagine off-roading trails, a bison ranch, gold-mining adventures, and even a ghost town adventure park—Tonopah has it all!

And just recently, on October 25th, the Old Arizona Territory Museum opened its doors with over 5,000 fascinating artifacts, kicking off Phase Two of this amazing project.

You won\\\\\\\\\\\\\\\'t want to miss the full scoop on Tonopah\\\\\\\\\\\\\\\'s transformation. It\\\\\\\\\\\\\\\'s a must-read for anyone who loves Arizona\\\\\\\\\\\\\\\'s rich history and outdoor fun!

📖 Check out the latest article now! 👉 https://lnkd.in/gQauRMYH

#TonopahAZ #ArizonaTourism #OldWest#RecreationalTourism #HistoryComesAlive #WildWest #OutdoorAdventure #Arizona #ArizonaAscent #DiscoverArizona#economicgrowth 2 0
🥊 Meet @kbxphx: Where Strength Meets Community 🥊

KBX PHX Fitness Kickboxing isn\\\\\\\\\\\\\\\'t just any kickboxing gym; it\\\\\\\\\\\\\\\'s a place where strength, community, and resilience come together.

Founded by martial artists @themasterjade and @johnnykarstadt, KBX PHX has quickly become a haven for those looking to get fit while being part of a supportive and empowering community.

🌟 How It All Started

Jade\\\\\\\\\\\\\\\'s journey to Arizona is genuinely inspiring.

Growing up on the East Coast, Jade fell in love with martial arts at a young age.

With a dream in her heart and encouragement from fellow martial artist John Karstadt, Jade moved west to create a kickboxing studio that combines the discipline of martial arts with a fun and welcoming vibe.

Want to hear more about how KBX PHX came to be and why it\\\\\\\\\\\\\\\'s making such a significant impact?

Dive into our latest article in the Arizona Ascent Magazine!

Read the full story here: https://lnkd.in/gDZCffAk

#KBXPHX #ArizonaAscent #MartialArts #Community #Fitness #Inspiration #realestate #economicgrowth #tempeaz 2 0
🌵 Discover the @cityofgoodyear : A Lifestyle Destination 🌞

Ever imagined living in a place where the sun shines almost every day, trails stretch for miles under clear desert skies, and a friendly community is always ready to welcome you?

That\\\\\\\'s Goodyear, Arizona, for you—a city that\\\\\\\'s more than just a place to live; it\\\\\\\'s a lifestyle destination.

🏠 Goodyear has been named one of Money & Banking Magazine\\\\\\\'s \\\\\\\"Best Places to Live,\\\\\\\" and it\\\\\\\'s easy to see why.

With affordable living, steady growth, and a high quality of life, it\\\\\\\'s no wonder residents love calling it home.

📈 And there\\\\\\\'s more to Goodyear than just beautiful landscapes and landmarks.

The numbers reveal an even richer story.

Want to discover why so many people fall in love with this city?

Check out our latest article in Arizona Ascent magazine!

Read the full article here: https://lnkd.in/gNZvy3hk

#GoodyearAZ #ArizonaAscent #BestPlacesToLive #realestate #economicgrowth #arizonarealestate #LifestyleDestination #CommunityMatters #goodyearazrealestate 4 0
November 2024 Update: Rising Mortgage Rates and Shifting Demand

If you\\\'ve been keeping an eye on the housing market, you\\\'ve probably noticed some changes.

Mortgage rates are on the rise again, with the 30-year fixed rate jumping to 6.91% this week from last week\\\'s 6.68%.

It\\\'s definitely having an impact on buyers and sellers.

Local housing demand, measured by the Cromford® Market Index (CMI), is all over the place across Arizona.

@cityofphoenixaz and a few neighboring cities are bouncing back, but other areas are seeing softer demand, reshaping the Valley\\\'s housing market.

Want to know more about what\\\'s happening and how it might affect you?

Check out our latest article in Arizona Ascent Magazine!

Read the full story here: https://lnkd.in/gMsj8ukU

#ArizonaAscent #RealEstate #HousingMarket #MortgageRates #CromfordMarketIndex #arizona #phoenixarizona #ArizonaRealEstate #MarketTrends 2 0
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