March 2025
Letter From The Editor
One year ago, we launched Arizona Ascent with a vision—to tell the stories that truly shape Maricopa County and the great state of Arizona. Not just the headlines, but the heartbeats. The entrepreneurs, the visionaries, the risk-takers who build, create, and innovate in ways that transform our communities.
As we celebrate our one-year anniversary, we reflect on the incredible businesses and leaders who have trusted us to share their journeys. Their stories are the foundation of this magazine, and their impact is what keeps Arizona thriving.
This milestone also marks an exciting moment—we are about to announce the winners of our first Small Business Impact Awards.
These five businesses are making a profound impact on Arizona’s economy and communities:
- Always This Good Consulting: empowering women entrepreneurs without burnout.
- Oso Consulting: advancing workforce development for small businesses.
- Lars Andersen & Associates, Inc.: expanding their legacy of excellence into Arizona. Fantastica Italia, fostering cultural awareness through travel.
- Data Biologics: finalists in the 2024 Arizona Innovation Challenge, driving innovation.
These leaders and businesses embody the entrepreneurial spirit that makes Arizona exceptional. Thank you for being part of our journey—we look forward to another year of growth and inspiration.
-Jaki Underwood, Editor-in-Chief
Read The Digital Edition
Market Report
Arizona’s Housing Market Has Shifted—What’s Your Next Move?
Six months ago, buying a home in Arizona felt like trying to win the lottery. You’d find a house you loved, rush to put in an offer, and—just like that—it was gone. Homes were selling in days, sometimes hours, and buyers were left scrambling. Sellers barely had to lift a finger, with bidding wars driving prices sky-high.
But something’s different now. If you’ve been waiting for the right time to buy, this might be your moment. And if you’re selling, how you price and position your home now will determine your success. The January 2025 ARMLS report reveals a major shift in Arizona’s real estate market—one that’s leveling the playing field for buyers while forcing sellers to adjust their strategies
