April 2025
Letter From The Editor
The vermilion sunsets that streak across Sedona’s skies, the whispering pines of Flagstaff’s high country, and the timeless charm of Williams—these are the iconic images that bring millions to Northern Arizona each year. But beneath the surface of this natural beauty, a quiet crisis is unfolding. Soaring housing costs and disappearing neighborhoods are challenging the very fabric of these communities. It’s a balancing act between welcoming tourism dollars and preserving spaces for the people who call these towns home.
Down in the East Valley, change carries a different tone. Cities like Chandler, Gilbert, Mesa, and Tempe are leaning into growth with a tourism renaissance of their own. With new attractions on the horizon in 2025, the region is stepping confidently into the spotlight—blending cultural richness, innovation, and economic momentum to create fresh opportunities for locals and visitors alike.
In Fountain Hills, the future is looking up—literally. The International Dark Sky Discovery Center is under construction, set to become a global destination for astronomy lovers, educators, and curious minds. It’s a powerful reminder that progress and preservation can go hand-in-hand when we lead with vision.
And sometimes, transformation starts in the most personal of places—our homes. For Missy Feldman, founder of No Mess With Missy, organizing isn’t just about decluttering—it’s about restoring peace, clarity, and a sense of control in a busy world.
-Jaki Underwood, Editor-in-Chief
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Featured Article
Axon’s Scottsdale Showdown: A Fight for Arizona’s Ambition
Scottsdale might be about to lose one of its biggest success stories. Axon Enterprise Inc: the $43 billion company behind Tasers and police body cameras is dangling a warning in front of the State of Arizona which is approve our vision for a world-class headquarters, or we might pack up and leave.
Market Report
It’s a bright Saturday morning in Phoenix. The open house signs are out, but something feels different. Buyers are strolling through homes without the usual urgency. No panicked bidding wars, no escalating offers written on napkins. Instead, there’s a sense of ease. The Arizona real estate market, once dominated by frantic competition, is shifting. For the first time in years, buyers have the upper hand.
If you’ve been waiting for the right moment to buy, that moment may be now. The latest data from the Cromford Report—one of Arizona’s most trusted real estate market analysts—confirms it. The balance of power in housing is changing. And that shift is picking up speed.
